The Big Switch e Bluelock

Hai unhas semanas comecei a ler The Big Switch de Nicolás Carr. Aquí tes un extracto do sitio morto en:

Hai cen anos, as empresas deixaron de xerar a súa propia enerxía con máquinas de vapor e dinamos e conectáronse á rede eléctrica de nova construción. A enerxía barata bombeada polas empresas eléctricas non só cambiou o funcionamento das empresas. Desatou unha reacción en cadea de transformacións económicas e sociais que fixeron existir o mundo moderno. Hoxe en día está en marcha unha revolución similar. Enganchados á rede informática mundial de Internet, as masivas plantas de procesamento de información comezaron a bombear datos e código de software nas nosas casas e empresas. Esta vez, a informática está a converterse nunha utilidade.

O gran interruptorO cambio xa está a refacer a industria informática, levando a novos competidores como Google e Salesforce.com e ameazando aos defensores como Microsoft e Dell. Pero os efectos chegarán moito máis alá. A informática barata e subministrada por servizos públicos cambiará á sociedade tan profundamente como a electricidade barata. ¿Xa podemos ver os primeiros efectos? no cambio de control sobre os medios de comunicación de institucións a individuos, nos debates sobre o valor da privacidade, na exportación de postos de traballo dos traballadores do coñecemento, incluso na concentración crecente de riqueza. A medida que se amplíen as utilidades de información, os cambios só se ampliarán e o seu ritmo só se acelerará.

O Big Switch xa é unha realidade. En xaneiro, Patrón está a trasladar a nosa infraestrutura de produción Bluelock. É un mundo novo (como di o anuncio na barra lateral).

É o eloxio perfecto para Software as a Service (Saas). As empresas SaaS nas que traballei sempre inclinaron a balanza no hardware e nos equipos de xente que os apoia. Bluelock é a solución axeitada para nós, xa que podemos facer medrar o noso negocio sen preocuparnos pola nosa infraestrutura nin polos enormes recursos que a acompañan. É terceirizar o preocupante!

Infraestrutura como servizo (IaaS) é un modelo de negocio emerxente que lle permite mercar recursos mensuais dun provedor de IaaS como custo fixo mensualmente. Con IaaS, en vez de mercar unha pila de servidores e un SAN, pode alugar sesenta núcleos de procesador, dous terabytes de almacenamento e sesenta e catro xigabytes de memoria e pagalo mensualmente ou trimestralmente. Este ambiente é exactamente o que Nicholas fala no seu libro. Estamos a mercar ancho de banda, espazo en disco e potencia de procesamento coma se estivésemos comprando calquera outra utilidade.

Executan a maioría dos vendedores de IaaS VMWare ou un sistema operativo similar ao que permite a virtualización. Este enfoque do sistema operativo é a clave para poñer un resumo entre o hardware e o seu contorno que lle permita escalar, moverse, replicarse, etc. Tamén é o que fai que un provedor de IaaS sexa diferente dun provedor de servizos tradicional ou dun centro de hospedaxe.

Estamos a facer The Big Switch a finais de xaneiro. Colle un exemplar do libro e chama a Bluelock.

PD: NON é unha publicación patrocinada ... só algo que quería compartir porque estou moi entusiasmado coa mudanza.

11 Comentarios

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      Ola Mike,

      Bluelock is not paying for the post nor the sponsor spot. I provide some of my friends and colleagues with complimentary placement sometimes. Perhaps I should name it “Friends & Sponsors”.

      Bluelock is also here in Indiana – you’ll see that I try to help out with Indiana startups and technology companies.

      RE: Amazon:

      Amazon’s service are not Infrastructure as a Service, they are Web Services. The difference is that my environment isn’t pulling from ‘a cloud’ (Amazon’s term) where my environment is shared with hundreds or thousands of others.

      With Bluelock we will have dedicated servers, disk space, processors and bandwidth. We’re in a virtualized environment – so we can replicate our environment when needed.

      We have guaranteed SLA’s, Industry Standard Security Compliance, firewalls, intrusion detection, console access, 24/7 monitoring and support, vaulted backups, redundant power… you name it.

      Hope that helps! See Bluelock para obter información adicional.
      Doug

  2. 4

    @Mike There’s overlap between the offerings of Amazon EC2/S3/SimpleDB and BlueLock. But generally speaking, they’re a lot different solutions, and target different audiences.

    You couldn’t setup an Amazon cluster without a decent amount of technical knowledge, and would need to architect something to manage the different EC2 instances. You also run into a number of problems that would need to be handled in the application, like the fact that EC2 instances don’t have static IPs, that there’s no local storage on the EC2 instance, that S3 storage is much slower than SAN or local disk, and that SimpleDB doesn’t accept SQL queries or allow complex joins. EC2 and SimpleDB are still in beta right now (with the latter in private beta), so there’s no SLAs — not exactly something that you would want to hinge your production critical business on.

    BlueLock basically gives you a drop-in replacement for a rack of Windows and/or Linux servers without the headaches of managing them, or re-engineering your application so it can be hosted at Amazon. You also get to talk to support engineers on the phone.

    That said, Amazon is a lot less expensive to get started with, and BlueLock may not be cost effective if you’re only running a couple servers. It’s also pay-as-you-use, whereas BlueLock pricing is more like traditional data centers where you setup a plan to pay for a certain amount of cpu/disk/bandwidth/etc whether or not you use all of it each month.

    Disclaimers: I know a few people that work at BlueLock. But I’m actively using Amazon S3 in production, am a big fan of EC2 (in the right cases), and am eagerly awaiting my SimpleDB private beta invite.

    • 5

      Thanks for the comments Ade. I was going to ask Douglas to write a post comparing and contrasting BlueLock to Amazon’s web services but no need now as you already did!

      P.S. You Indianians really do stick together, doncha? 🙂

      • 6

        Ha! Yes we sure do, Mike!

        It’s one of those regions that’s small enough that there are very few degrees of separation between 2 companies or people. We’re trying hard to solidify these relationships and organize regionally as well.

        It’s the perfect region to startup a tech company since the cost of living and tax benefits are so good. Compared nationally, it’s 20% less cost on average. That’s the word we need to get out! The MidWest attitude towards hard work and great service is a big difference as well.

        Indiana máis pequena is a new social network that has been started to better organize the businesses in the region.

        PS: I’m glad Ade stepped in. We’re moving to Bluelock so I don’t have to know all the differences 😉

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          @Douglass: It?s the perfect region to startup a tech company since the cost of living and tax benefits are so good. Compared nationally, it?s 20% less cost on average. That?s the word we need to get out! The MidWest attitude towards hard work and great service is a big difference as well.

          But then you have to live in India godforbid…. (sorry, could’t resist ‘-)

          Anyway, sounds like you should go calling on the Chamber of Commerce as your next sponsor… 🙂

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