Que nos falta? Ou Quen nos falta?

Arrington Scoble KingsRobert Scoble pregunta: ¿Que faltan os blogueiros tecnolóxicos? O teu negocio!

A publicación bateu un nervio comigo. Robert ten toda a razón!

Mentres leo as miñas fontes RSS a diario, estou canso da mesma merda unha e outra vez. Son Microsoft e Yahoo! falando de novo? ¿Segue Steve Jobs dirixindo Apple? A medida que Facebook segue crecendo exponencialmente, os ingresos publicitarios seguirán a minguar? Que fai cada fundador de cada megapunto com hoxe? Quen conseguirá a historia primeiro, TechCrunch, Blogueiro deixa claro, Slashdot, VentureBeat or Techmeme?

Blahhh, bla, bla ...

ZZZZZzzzzzzzzzz....

Nunca lin sobre as empresas coas que traballo a diario neses sitios. Podes pensar que non había outras startups no país se todo o que fixeches fose lido os blogs reais. Os que non somos descendentes da realeza dot-com non estivemos á marxe de toda a nosa carreira. Estivemos traballando tanto como os do círculo interno para crear empresas exitosas. Nós ter negocios exitosos - pero a realeza tende a non mesturar sangue coa xente común.

Sinceramente, creo que os que estamos fóra da realeza o facemos mellor. Construímos negocios exitosos sen titulares, sen capital risco e sen ser capaces de marcar unha lista de multimillonarios quen é quen para financiar a nosa próxima gran idea. Non estamos intentando impresionarnos, tentamos axudar aos nosos veciños. Chamamos aos amigos, enrolamos as mangas e poñemos noites e fins de semana para facer o traballo. Non medimos o éxito en titulares e futbolíns, medímolo en emprego e beneficio.

Non me queixo: estou seguro de que hai miles de startups tecnolóxicas en todo o país que están a impactar positivamente sobre as empresas pero nunca están a ser titulares de os blogs reais. Pensei o Webtrends: re-marca e conferencia foi enorme! Ahh ... pero non estaban en Redmond ... son de Portland. Non hai ningunha realeza.

Como resultado, simplemente deixei de prestarlles atención e volvín o meu blog cara á comunidade e amigos cos que desexo traballar. Se me sae da cidade, intento escribir sobre como iso afectará aos meus clientes e aos meus lectores.

Se Arrington e Scoble realmente quero axudar a chegar ás empresas e informar sobre o que lles afecta, entón teñen que saír á estrada e desfacer algunhas destas xoias que hai en todo o país. Robert pregunta a que blogueiros debería seguir ... Recomendaríalle que seleccione un en cada área metropolitana máis importante. Engadir 50 blogueiros á súa lista de lectura abriralle os ollos.

Deixa de regurgitar as novas que todos os demais están cubrindo e atopa a seguinte chilro, O seguinte Facebook ou incluso o seguinte Google. Apaga o contestador automático, pecha a caixa de entrada e sube a un avión. Xa están aquí! Aquí en Indiana temos os premios Mira e os nomeados son as principais empresas tecnolóxicas no estado.

As empresas presentes nos premios Mira non son simplemente exitosas, tamén están a axudar a outras empresas de Indiana a ter éxito. E como di Robert, iso é o que importa.

13 Comentarios

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    great post Doug. do you think that your story will get picked up by mashable? lets hope so 🙂

    all joking aside i’ve found the popular rise of mashable and techcrunch in particular to be much more akin to celebrity gossip than a voice into the actual happenings of our industry. stories are more about who’s upset with whom for leaving whoever/whatever mixed with an invite to expand a super-secret alpha or beta than a true dissection of a problem/company/industry niche. there is also a very heavy bent towards b2c companies/products. there is nothing wrong with that, of course, it just so happens that b2b is equally sexy and often time laden with the same exclusive beta invites. the challenge is that the b2b stories aren’t told with the same types of well built narratives as consistently as b2c companies/products. as evangelists and marketers in b2b we can change this. i don’t think our industry has any blue-blood royalty. they were all self-made. with that, a new generation can overthrow and they will be armed with stories that we tell. if we do our jobs well.

    xacha
    @kaykas
    tendencias web

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      Jascha,

      Yes, yes, yes! We’ll continue to evangelize success stories and how we help our customers’ businesses grow, and the word will continue to get out! I’d like to think that’s been my mission since beginning this blog.

      When all I had was just a handful of readers, my purpose was simply to relay the information I found as well as provide advice in a public forum to save time. My mission continues! I’m simply reaching more now.

      Grazas!
      Doug

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    While I agree with you that Arrington and Scoble, though not alone, need to get out and learn about the loyalists, as opposed to the royalists, I would also suggest they should at random choose one small community in each state to find a blogger from there with value and content worth viewing. What makes only metropolitan areas have value?

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    Scoble will say yes if the schedule permits AND the conference focus is interesting. He’s been to ConvergeSouth twice (in Greensboro NC) simply because we asked him (the first time) and he loved it (so he came back the second time for more banana pudding). NB: if he shows up, plan his ENTIRE day. He wants to go places and meet people and do things (tech and political). Keep him busy and feed him quality sushi.

    ConvergeSouth never paid speakers; however, we always paid plane fare and hotel for out-of-town presenters. Our town (immodestly) sells itself. And give him the biggest room to speak in; he draws quite a crowd 🙂

    Good luck; let us know if you need a Scoble-point!

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      Sue,

      This is great news! We’ve already rallied the troops today and are excited to get Robert into town. We’ll be sure to take care of him and are confident he’ll be impressed with the work we’re doing here in Indy.

      I dropped you a line to follow up!

      Grazas,
      Doug

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