Non deixes que as estatísticas te enganen: a promoción viral funciona

crecemento viral

You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will vara ao redor.

Por exemplo, tivemos un Infografía en páxinas de destino despega en StumbleUpon hai aproximadamente un mes: podes ver o pico a continuación. O impacto posterior sobre as estatísticas globais é previsible: taxas de rebote aumento da, compromiso diminuíue páxinas por visita diminuíu significativamente durante o pico.

However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the analítica gráfico a continuación. A liña negra é a xanela actual de 3 meses e a liña gris claro é a xanela anterior de 3 meses superposta como comparación.

Teña en conta o aumento global do tráfico que quedouse.

crecemento viral

This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors quedará. Neste caso, conseguiuse cunha fantástica infografía que enviei a StumbleUpon.

If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be crecente o teu público raíz. Ese público raíz is comprometido! As estatísticas son simplemente eclipsadas pola maior parte dos visitantes non relevantes.

The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!

Un comentario

  1. 1

¿Que pensas?

Este sitio usa Akismet para reducir o spam. Aprende a procesar os teus datos de comentarios.