Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that's under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would be more constructive to share my reaction with you.
Temos máis de 2,500 publicacións no blog promover technology that assists agencies and marketers throughout the world. We've never charged for any of our content, nor would we. When we are pitched, we often take the time to review the product or story – and we post the information at no cost. We've had incredible notes from companies that said that we were the only blog that took notice and it led to significant exposure and growth for their tools.
We're on a first name basis with many in the technology and public relations industries because we're eager to help. While other blogs like to rip apart a company or technology, you'll find that our posts are overwhelmingly supportive. We want you to succeed. We want you to succeed with solutions. We want to find those solutions.
Outras empresas están a apoiarnos a través de patrocinios. Zoomerang (agora SurveyMonkey) foi o noso primeiro patrocinador oficial, a software de enquisa en liña gratuíto que mellorou significativamente a nosa escritura e interactividade cos nosos lectores. Delivra é un empresa de mercadotecnia por correo electrónico quen ofrece contido e investigación para os comerciantes de correo electrónico. Right On Interactive é un líder solución de mercadotecnia de automatización quen nos está axudando a entender mercadotecnia de por vida do cliente.
With our sponsors and advertisers, we've been able to host a podcast de mercadotecnia, are developing a great email newsletter, we've begun developing videos and we continue to enhance the experience of our site. We even have a aplicación móbil right around the corner! Webinars are on our short list as well. All of that is free to you – our readers. While we don't profit from the blog directly, the funds are invested to help vostede. Por suposto, beneficiamos ter un blog de estrea ... pero espero que tamén o fagas.
Isto pode cambiar.
Hoxe tivemos unha reunión cos nosos representantes locais en Indiana para discutir as nosas preocupacións co Protexa o acto IP e SOPA. While the leaders were responsive, they didn't say whether or not our representative was supporting the bill. Here's some additional information – but please read my notes below with my concerns.
As far as our representatives are concerned, the DNS blocking has been overstated and requires a third party to determine whether or not to actually block the site. The verbiage leans in the direction that the only sites that could get blocked are foreign sites. I'm not an attorney, so I'm not sure if that's true or not.
O que pode ocorrer instantaneamente, sen o debido proceso, é que un sitio que se considera que apoia a infracción de dereitos de autor poida ser eliminado dos buscadores e bloquear todos os medios de ingresos publicitarios. Isto podería ocorrer sen previo aviso e sen a capacidade dun sitio para defenderse. As nosas visitas aos motores de busca e os nosos ingresos son o elemento vital que permite que este blogue siga expandíndose. Noutras palabras, se unha corporación empeñada en expertos legais que desexa ir á guerra co contido que compartimos ... o noso blog podería ser estrangulado ata a morte sen ningún recurso.
I was reassured on the phone that this was highly unlikely, that we'd be able to get representation and fight the issue. Here's the problem… that takes time and money that I don't have as a small business. So, rather than fight, it would be best for me to fold the site and go back and work for a big company. That's frightening.
Washington is a city full of attorneys. They often don't remember that those of us without the legal resources don't get to defend ourselves adequately. This, in my opinion, is what the Protect IP and SOPA Acts have been written to do. They are a tool of a dying industry… a last gasp to try to prevent the inevitable. The analogy I provided was a storekeeper who refused to put locks on their door. Since they can't figure out how to protect themselves, they're now asking the government to guard it for them.
I'm not writing this simply from a single viewpoint of a blogger. We provide content as well with the expectation that our copyright be respected. At times it hasn't been and I've taken action. I've been able to block sites, report them to advertising systems, and have other companies – like stock photo companies – with deeper pockets go after them. That means little ol' Doug has been able to thwart infringement and fight it without the need of the government to get involved. Of course, this isn't about my intellectual property though – it's about the movie and record industry deteriorating profits.
It's tragic. And it's unfortunate that our political leaders are actually thinking about doing this. Even more tragic is that a democrático líder, Chris Dodd, é agora o líder desta forza que esmagará a característica fundamental de Internet: a capacidade de compartir información libremente. Este é un proxecto de lei que potenciará aínda máis a aqueles con petos profundos ... e eliminará a oportunidade dos impotentes. Terá un impacto en todos os usuarios de Internet, incluído vostede.
Please take the time to read the fine details and understand how it will impact you, your content, and your business. You need not be American, the Internet doesn't have borders we can put forces on… and those outside the United States are con maior risco do que somos. Ler máis en Detén a censura americana.