En serio ... Por que es?

por que

We work with a lot of sophisticated clients so much of our work isn't complex… it's really just trying to focus our clients, prioritize their work, and execute on the strategies developed.

  • Por que está botando máis cartos en campañas a curto prazo en lugar de investir en estratexias a longo prazo?
  • Why are you expecting more sales when you haven't proportionately increased your marketing investment?
  • Why are you still keeping sales staff on the payroll when they aren't closing qualified leads?
  • Por que estás a desenvolver solucións internas cando podes mercalo máis barato, máis rápido e mellor?
  • Why are you trying to develop more features when you're losing clients over ones that don't work?
  • Why are you shopping for the cheapest, knowing that your brand isn't cheap?
  • Por que aínda pagas a alguén por actualizar o teu sitio cando os sistemas de xestión de contido son accesibles?
  • Why are you still doing business with the same agency that can't prove their ROI?
  • Why are you investing in a new campaign when you didn't allow the last one to complete?
  • Por que premias aos novos clientes e non aos que levan moito tempo contigo?
  • Why are you paying for pay per click when you're not filtering negative keywords or even testing different versions of your ads or landing pages?
  • Why are you buying a new website that doesn't include mobile, search and conversion strategies?
  • Why are you paying to promote your site when it's not optimized for search?
  • Por que está a mercar un novo sitio cando nunca aproveitou o último?
  • Why are you advertising on other sites when you don't have videos on your own?
  • Why are you trying to rank on keywords that you'll never rank on and ignoring long-tail ones you can?
  • Por que seleccionas palabras clave que atraen a miles de visitantes cando todo o que necesitas son poucos?
  • Por que intentas clasificar a nivel nacional cando you don't rank locally?
  • Why are you trying to rank better on keywords that won't convert into sales?
  • Por que revisas analítica each week when you haven't set up events, goals, conversion tracking, ecommerce integration or sales funnels?
  • Why are you wanting to dive into social media when you know you don't like being social?
  • Why are you marketing on Twitter when your site isn't converting visitors?
  • Por que buscas novos subscritores cando hai moitos que se cancelan na túa subscrición?
  • Por que estás enviando a túa merda semanal correo electrónico no canto de enviar un incrible mensual correo electrónico que conduce a resultados reais?
  • Why are you marketing on Facebook when you don't have an email nurturing program?
  • Why are you blogging on a domain that you don't own… creating value and authority for something you'll never benefit from?
  • Why are you blogging and not promoting the content you've spent so much time writing?
  • Por que estás a traballar nun currículo? Os grandes traballos nunca veñen de enviar un currículo?
  • Por que vas traballar todos os días temendo o que fas en vez de deixar de facer e facer o que che gusta?
  • Por que estás en Twitter e Facebook e non blogues?
  • Why are you starting an email program when your site isn't working?
  • Why are you worried about bounce rate when you don't have anything on your site to keep people engaged?
  • Why are you writing more content when you don't even have a photo of yourself on your site for people to know who you are?
  • Por que escribes un gran contido e o presentas nun sitio que odias?
  • Por que estás perdendo o tempo pensando no seguinte gran cousa en vez de dominar o que xa tes?
  • Por que estás intentando facelo todo ti en vez de obter axuda?

I often joke with folks that I'm a social media consultant but I rarely get to consult with people about social media. It's quite true, though. Today one of our clients just started a Facebook page for their company… 6 meses despois we started working with them. It would have been irresponsible for me to have them dive into a social media strategy given that they hadn't leveraged all the work they were already doing.

Everyone is always pushing marketers to do something new, different, exciting, etc… but without a great foundation to build upon, it's all a waste of time and money. What are you working on that you shouldn't be?

4 Comentarios

  1. 1

    Doug, estupendo post. Simplemente curioso que estás a usar para crear esta inclusión a partir de copiar e pegar nos teus blogs: 
    É dicir, copiar / pegar "En que estás traballando para que non debes ser?"

    -> Ler máis: https://martech.zone/marketing/seriously-why-are-you/#ixzz1ZwreWPmh ”

  2. 2

    Doug, estupendo post. Simplemente curioso que estás a usar para crear esta inclusión a partir de copiar e pegar nos teus blogs: 
    É dicir, copiar / pegar "En que estás traballando para que non debes ser?"

    -> Ler máis: https://martech.zone/marketing/seriously-why-are-you/#ixzz1ZwreWPmh ”

  3. 3

    Doug, estupendo post. Simplemente curioso que estás a usar para crear esta inclusión a partir de copiar e pegar nos teus blogs: 
    É dicir, copiar / pegar "En que estás traballando para que non debes ser?"

    -> Ler máis: https://martech.zone/marketing/seriously-why-are-you/#ixzz1ZwreWPmh ”

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