SEO: estar nos resultados é só a metade da batalla

Sometimes folks do all the right things to get their sites into search engine result pages but they still don't see search results. If you're viewing your search results and growth in Google Analytics and you're not seeing a lot of traffic – you may need to dig a little deeper.

Engaging a new visitor starts with the search engine results page. Are you in the search engine results page for keywords that will drive traffic? If you're on the search engine results page, hai xente que fai clic neses resultados no seu sitio ou blog?

You won't find this information in your analítica paquete, pero o atoparás en Consola de busca de Google (Administradores web de Bing doesn't have this yet). Google Search Console provides you with a breakdown of search results you're indexed in and your position… and then the actual results that folks are clicking through on.
buscas por administradores web

If you find that you're in a lot of search engine results but not getting clicked on, it's something you should work on fixing by writing better page titles (or blog post titles) and a few compelling, keyword-rich sentences. Here are the search engine results for Xeoetiqueta o teu blog:
serp-result

Notice how Problogger's result is much more compelling? Everyone must be clicking through on his result… so I've got some modifications to do on mine. I'm going to try a new meta description:

A simple tool to geotag your web site, blog, or rss feed. Enter your address and we'll generate the code to paste in your site, blog or RSS feed.

Con sorte, esta edición menor fará que moitos máis buscadores fagan clic no meu sitio para Xeoetiqueta o teu blog que a competición!

I also found a lot of searches for tools to clean up your address or find a zip for an address so I added some verbiage to do that as well! We'll watch and see what the results are in a couple of weeks. I resubmitted the site to Google to re-index now that I've modified the page.

5 Comentarios

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          Isto é intrigante: debes ter algúns escritores de gran contido. Temos bastantes clientes nos que fomos adestrados para aumentar os CTR con títulos de publicacións máis convincentes porque os seus CTR eran moi baixos nos SERP. Non diría que é común, pero vin moitos exemplos diso. O suficiente para publicar sobre iso :).

          • 5

            Agradezo a perspicacia. Definitivamente vou botar unha ollada a isto
            asunto.

            Creo que pequenas cousas coma esta son como se separan os sitios web
            éxito en liña. Creo que moita xente só coñece o ABC porque eles
            tomou unha clase e non sei como competir contra outros sitios web que tamén
            coñece o ABC.

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