As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It's called the “Fast-Cheap-Good” rule, and it will take you about five seconds to understand.
Here's the rule:
Rápido, barato ou bo: escolle dúas.
O propósito desta regra é recordarnos que todos os esforzos complicados requiren compensacións. Whenever we have a gain in one area there will undoubtedly be a loss somewhere else. So what does fast-cheap-good mean for readers of Martech? Let's go with todo.
O significado de rápido, barato e bo
We all have a sense of speed. It's race weekend here in Indianapolis, and the fastest car wins. No matter what project you're trying to accomplish, whether it's mowing the lawn or traveling to the moon, we all want it done as soon as possible. Of course, sometimes speed isn't everything. Some of the best vacations are those where we linger. Some of the most successful products are those where the designers didn't worry about getting to market first but doing better work. And often, rushing is wasteful of resources. After all, the Indy cars only get 1.8 MPG.
And sure, it's great to save money. You can call upon an army of volunteers and interns to try to produce something, and often receive surprising results. Yet by reducing costs we also risk sacrificing quality. Searching for all of those places to save takes time. Ultimately, the way to have the best possible result is to ensure that time and money are no object. The highest quality work is always available when we have infinite resources at our disposal.
Rápido, barato, bo e produtivo
Esta regra xeral ás veces parece un pouco obvia. Todos sabemos que hai compensacións en calquera proxecto. Con todo, como Doug Karr acaba de sinalar, a estimación do proxecto é dolorosa. That's because clients will constantly put us in the trap of trying to deliver something which is fast, cheap and good all at the same time.
Isto é imposible. It's the reason that deadlines slip, projects go over budget and quality suffers. You have to make tradeoffs.
No matter the size of the project, the fast-cheap-rule is valuable. If you're a graphic designer working in Photoshop, you can save time by not keeping your layers separate and organized. If you're trying to cut costs on your email marketing, you can sacrifice quality by trying to do it in house (or sacrifice urgency by using a outsourced email marketing provider.) If you don't mind a few typos in your article, you will benefit by producing it more quickly and inexpensively. The tradeoffs are easy to see.
Na súa propia oficina, pode usar a regra rápido-barato-bo para algo máis que tomar decisións. Tamén podes usalo para comunicarte entre as partes interesadas. Cando a xente pide que se faga un traballo immediately, pode preguntarlles se prefiren sacrificar a calidade ou pagar por maiores custos. Se alguén quere saber sobre opcións menos custosas, pregúntelle se prefiren ver opcións que conectan o aforro con menos funcións ou cun ciclo de desenvolvemento máis longo.
You get the idea. Use fast-cheap-good! It's a powerful way to understand the nature of project management, productivity and stakeholder interaction.