Por que nunca máis debes mercar un novo sitio web

Por que nunca debería mercar un novo sitio web

This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a novo sitio web. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as a static project that has a start and an endpoint. It’s not… it’s a medium that must be constantly optimized and tweaked.

As súas perspectivas están moito máis alá do seu sitio web

Let’s start with why you even have a website to begin with. A website is a critical part of your presenza dixital global where your reputation is built and you can provide much-needed information to potential clients. For any business, their digital presence isn’t just their website… it includes:

  • Sitios de directorio – do they appear on the sites where people are searching for their product or service? Perhaps it’s Angi, Yelp, or other quality directories.
  • Clasificacións e sitios de revisión - Xunto cos directorios, aparecen nos sitios de revisión e están a xestionar ben esa reputación? Están solicitando comentarios, respondendo a eles e corrixindo malos comentarios?
  • YouTube - ¿Teñen vídeos en YouTube dirixidos ao seu mercado e industria? YouTube é o segundo motor de busca máis grande e o vídeo é un medio crítico.
  • Sitios de influencia - ¿Hai sitios e personalidades influentes que teñen un amplo seguimento dun público compartido? Estás a buscar recoñecemento neses sitios?
  • Os buscadores – Buyers are actively looking for information online to help them in their decision-making process. Are you present where they’re looking? Do you have a biblioteca de contidos that’s consistently up to date?
  • Redes sociais - Os compradores están a buscar organizacións en liña que proporcionan un valor continuo e que responden aos clientes. Estás axudando activamente ás persoas nas canles sociais e en grupos en liña?
  • E-mail Marketing - ¿Está a desenvolver viaxes, boletíns informativos e outros medios de comunicación de saída que axuden aos posibles compradores a navegar pola xornada?
  • Publicidade - nunca se debe ignorar a comprensión de onde e canto esforzo e orzamento se deben aplicar para adquirir novos clientes potenciais en internet.

Coordinating your digital presence across every medium and channel is an absolute necessity nowadays and it’s well beyond just building un novo sitio web.

O teu sitio web nunca debería ser Feito

O teu sitio web nunca o é feito. Why? Because the industry that you work in is continuing to change. Having a website is like having a ship that you’re navigating open waters with. You need to constantly adjust to the conditions – whether it’s competitors, buyers, search engine algorithms, emerging technologies, or even your new products and services. You must continue to adjust your navigation to succeed at attracting, informing, and converting visitors.

Need another analogy? It’s like asking someone, “Canto custa saudarte?” Getting healthy requires eating healthy, exercising, and building momentum over time. Sometimes there are setbacks with injuries. Sometimes there are illnesses. But getting healthy doesn’t have an endpoint, it requires continuous maintenance and adjustment as we grow older.

Hai unha serie de cambios que hai que medir, analizar e optimizar constantemente no seu sitio web:

  • Análise competitiva - axuste e optimización para diferenciarse da súa competencia. Mentres producen ofertas, comparten recoñecemento e axustan a súa oferta de produtos e servizos, tanto vostede.
  • Optimización da conversión - ¿aumenta ou diminúe a túa tendencia para recoller clientes potenciais ou clientes? Como o fas máis doado? Tes chat? Fai clic para chamar? Formularios fáciles de usar?
  • Tecnoloxías emerxentes – as new technologies are becoming expected, are you implementing them? Today’s website visitor has far different expectations, wanting to self-serve. One great example is appointment scheduling.
  • Avances no deseño - Ancho de banda, dispositivos, tamaños de pantalla ... a tecnoloxía segue avanzando e o deseño dunha experiencia de usuario que se adapte a estes cambios require un cambio constante.
  • Search Engine Optimization - Os directorios, sitios de información, publicacións, sitios de noticias e os seus competidores están intentando superalo nos motores de busca porque eses usuarios teñen a maior intención de mercar. É fundamental controlar a clasificación das palabras clave e optimizar o seu contido para estar ao tanto deste medio crítico.

Whatever marketing agency or professional you hire should be keenly aware of your industry, your competition, your differentiation, your products and services, your branding, and your communication strategy. They shouldn’t simply be mocking up a design and then pricing out the implementation of that design. If that’s all they’re doing, you should find a new marketing partner to work with.

Investir nun proceso de mercadotecnia dixital, non en proxecto

O seu sitio web é unha combinación da tecnoloxía, o deseño, a migración, as integracións e, por suposto, o seu contido. O día o teu novo sitio web is live isn’t the endpoint of your digital marketing project, it’s literally Day 1 of building a better digital marketing presence. You should be working with a partner that is helping you to identify the overall deployment plan, prioritizing each stage, and helping to execute that.

Whether that’s an advertising campaign, developing a video strategy, mapping out customer journeys, or designing a landing page… you should be investing in a partner that understands how everything works together. My recommendation would be to toss your website budget and, instead, determine an investment you wish to make each month to continue to execute your digital marketing strategy.

Si, construíndo un novo sitio web can be part of that overall strategy, but it’s a continuous improvement process… not a project that should ever be completed.

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