Non hai máis Google ... pero podes Yahoo!

Yahoogleo Tempos de Seattle informa de que Google está en busca de persoas que utilizan o seu verbo en balde. O peregrino de Marketing atopou un gran blog from a Yahooer that says… you can't Google but feel free to Yahoo!

In one sweeping motion, Yahoo! has become cool and Google has become the corporate jerk. I did some scouring and have not seen a comment from Google on why they've chosen to take this action. Seems to me that it's a great viral marketing technique… introduce a new verb to the world that has your business name in it, and you're going to complain? Next thing you know the music industry will turn into jerks and will start suing folks over sharing great music! (Oh wait…)

I got to visit Google headquarters while on a business trip last year. I was in awe of the campus, scooters, kitchenettes, massage chairs, etc. A few thoughts went through my head… wow, cool, this place has too much money, and these folks could use a dress code! But now it appears that the ‘corporates' are now officially on campus. One hint of this was when Casa Cambria foi arrincado fóra do campus despois de intentar alimentar a Google con mil pizzas.

For companies who have really succeeded based on viral marketing, it's amazing to me that when the opportunity arises to really show how ‘cool' they say they are, they simply go stupid. Best Buy did this last year when Improv Everywhere had a couple hundred folks show up looking like Best Buy employees and they were subsequently hassled, the police called, and they were given the boot.

Bottom line, if you're going to tell folks you're new, hip, cool, the bomb, tight, etc… then you better not mess that up in a single stupid swoop. Google just dropped 10 degrees on my coolmometer.

Estimado señor Google,

Please don't revoke my gmail, reader, analítica, mapping api, discussion forum, or google home page accounts. I still think you're cool. Just not as legal.

Saúdos cordiais,
Doug

Yahoo! debería aproveitar esta oportunidade. ¿Estás a Yahoo?

2 Comentarios

  1. 1

    Google ten que protexer o seu nome ou perderá o seu copyright e calquera sitio porno podería usar a palabra para atraer tráfico. Claro que Yahoo quere que Yahoo! como verbo. Lembra os seus anuncios de televisión nos que se preguntaba "¿Yahoo !?" Por desgraza, ninguén fixo Yahoo. Pero sen publicidade, a xente comezou a buscar Google. Que vergoña para Yahoo! Non podes anunciar nin pedir frío, que é o que te converte nun verbo.

    O número Cambrian House mostra o gran lado escuro de Google: é o segredo. Todo o mundo quen pisa a propiedade de Google sen ser convidado arranca. Arrincáronme. Foi bastante divertido.

  2. 2

    Richard,

    Tendería a estar de acordo contigo en canto a Google precisa protexer os seus dereitos de autor; con todo, sempre me parece interesante que as empresas non se queixen ata que o diñeiro flúe. Google non se queixaba como inicio cando a xente comezou a usar o termo "googling"; moi probablemente morreron de fame pola atención. Non obstante, agora que poden pagar un departamento xurídico, parece insincero iso agora van intentar protexer o seu bo nome.

    Isto é sinónimo da industria discográfica. Cando es un músico deficiente, estás suplicando á xente que o escoite ... cando es multimillonario, tes que enfrontarte a RIAA e comezar a demandar.

    Doug

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