Como mover o teu blog e manter o impulso de busca

impulso de busca en Google

Se tes un blog existente, é probable que teñas a autoridade do motor de busca integrada para ese dominio ou subdominio. Normalmente, as empresas simplemente comezan un novo blog e abandonan o seu antigo. Se se perde o seu antigo contido, isto podería supor unha enorme perda de impulso.

In order to keep search engine authority, here's how to migrate to a new blogging platform:

  1. Export your old blog content and Import them into your new blogging platform. Even if you do this manually, that's better than starting with no content.
  2. Escribe 301 redireccións desde as URL antigas das publicacións do blogue ás novas URL das publicacións do blog. Algunhas plataformas teñen módulos de redirección ou plugins para facelo máis doado.
  3. Escribe unha redirección desde o feed RSS do blog antigo ao feed RSS do novo blog. Recomendaría usar FeedPress so that you can update the feed without interruption in the future (Although I do wish someone would come out with an alternative to Feedburner! It's terrible).
  4. If you're moving domains or subdomains, it's still possible to redirect to the new blog address. ACTUALIZADO: I've noticed that clients lose some of their ranking when doing subdomains but they're sometimes able to bounce back quickly. Changing domains altogether can have a drastic impact. I would try to avoid this at all costs.
  5. Proba moitos dos teus antigos URL do blog e asegúrate de que se reenvían correctamente.
  6. Monitor Consola de busca de Google Administradores web de Bing for pages that are not found and correct them. Don't bother checking every day – it will take a week or two before you'll see prob
  7. Volva publicar o seu mapa do sitio e volva a enviar cada vez que corrixa os elementos.
  8. If you're changing your domain or subdomain, the biggest loss you're going to take are on sites like Technorati, which require that you register your new blog address. They don't have a means of updating your actual address.

Here's a screenshot of Google Search Console and how you can look for 404 Not Found references:
administrador web 404

By ensuring your content is properly redirected, not only will you ensure that visitors can still make it to the content they were searching for, you're also going to generate a lot less 404 Not Found pages. One note on this… give Webmasters a week or two to catch up! After you redirect those bad addresses, it won't immediately fix them in Webmasters (I'm not sure why!).

On that note, I often find that external sites publish incorrect URLs – so I'll even redirect those bad URLs properly!

Un comentario

  1. 1

    Estou de acordo en que a redirección do complemento de WordPress é un salvavidas, encántame moito. Gustaríame saber entón o que sei agora, aforraríame moitas dores de cabeza. Grazas Douglas!

¿Que pensas?

Este sitio usa Akismet para reducir o spam. Aprende a procesar os teus datos de comentarios.