Gregg Stewart ten un posto destacado no que fala Integración de mercadotecnia nun mundo descentralizado. Cando teña a oportunidade, por favor lea o post e considere, non só o consello, senón as solucións que se ofrecen. Unha das solucións mencionadas foi Aprimo. Aprimo é unha empresa con sede en Indianápolis coa que tiven o pracer de falar durante as últimas semanas sobre redes sociais, optimización de motores de busca e blogs.
With the buzz of all these social media tools of late, the typical marketer could be running from tool to tool like a madman trying to keep up. Everything is new, everything is great… it's all the holy grail of building relationships with consumers. I really worry a lot about my friends in the business who haven't ever experienced this euphoria before.
Here's my simple advice for Online Marketers:
- Non ignore nada – I am an advocate of trying everything to both experience it and think about its strengths and weaknesses. As long as there's no compelling reason that it will hurt your business, give it a shot!
- Mide todo – everything you try should be measured both short and long term. I remember when folks used to use direct mail, they'd try it once and stated that it sucked. If they'd done it 2 to 3 times, it may have worked beyond their wildest dreams. Give it a chance before you decide it's a waste of time.
- Concéntrate no que funciona – the reason why I'm such a huge advocate of blogging is that we know that it generates a lot of content, search engines find and relay that content to relevant searchers, and it drives a majority of traffic when done effectively. Starting with a foundation of great content will never let you down.
I'm not one to ignore the buzz, but I do pay attention to my Analytics and measure the impact of how I utilize all of these different mediums. Once I'm confident that I've leveraged the medium to it's potential, I decide on where to focus my energy.
For many years, that's always returned me to my blog.