O sangue de Blogger ferve a medida que se estende a desinformación de SEO

Publicado por Christina Warren:

Para nós, o tipo de ataques de SEO revelados esta semana están a poucos pasos do que fan toneladas de bloggers / sitios web todos os días: intentar a propósito os motores de busca de xogos para que poidan obter máis visitas no seu sitio e, por extensión, quizais gañar algúns dólares adicionais. A non ser que estea a realizar unha ligazón directa ou estea moi afortunada, o motor de busca máis alto do mundo non terá beneficios duradeiros se o contido non existe.

Un lobo enfadado

Lobo enfadadoMichael recibiu unha resposta bastante forte na publicación completa Blog de SEO de Graywolf, que literalmente di que Christina é unha idiota despistada. Este tipo de linguaxe é un pouco forte, non vou atacar persoalmente a Christina, pero afirmarei que a súa publicación foi un ataque persoal a persoas coma min, que traballan os nosos blogs con paixón e coñecemento técnico para atraer e manter o máximo lectores.

Recoñecer a tecnoloxía dos motores de busca e optimizar o teu sitio non é diferente de investigar o tráfico e atopar a mellor situación para a túa tenda de esquina. Tes un gran produto e unha gran tenda, ¿non é intelixente colocar a tenda no mellor lugar? É xogos a non ser que poñas a túa tenda no medio do deserto onde ninguén a poida atopar?

Christina tamén parece ignorante da capacidade de Google para analizar e clasificar as ligazóns con precisión. A verdade, podes facer todo o xogo que che gustaría, pero se ninguén fai referencia ao teu sitio, non estarás na clasificación por moito tempo. A popularidade é fundamental na web e os bloggers axudan a impulsar a popularidade dos outros. Diariamente fago centos de buscas con Google e raramente atopo unha páxina clasificada como alta que non conteña a información que busco.

É blogueo Oportunista? ¡Absolutamente!

Se non estás aproveitando as oportunidades que ofrecen os motores de busca, es simplemente estúpido. Non o son xogos o sistema concentrándome na estrutura da miña páxina, contido, selección de palabras clave, etc. Estou poñendo unha alfombra vermella para Google, Microsoft e Yahoo! para atoparme facilmente e organizar o meu contido correctamente.

Google escribiu a receita que deberían seguir todos os bos sitios. Se non podes seguir a receita, non me queixes de que a túa cea ten gusto de merda en comparación coa miña. Comeza a cociñar, segue as instrucións ... e pide axuda cando o necesites.

6 Comentarios

  1. 1

    Doug: Its comments like this i come back to your site. Insightful and clear. You are completely right in that analogy with the store in the desert.

    Marketing is very important when the big company spread overly with information and it is important to get through to your customer. Not at all cost though ways like spam I despice heavily…

    With blogs the little people got a new way to get their truth told and people who loose their power gets upset. I think it is only symptomatic that they think other truths than their own is totally wrong…

    They will have a tough awakening…

  2. 3

    It sounds to me as if Christina’s comments about “gaming” refers more to those who use black-hat techniques. Basic optimization of a blog/site is something all marketers have to know or they end up leaving the”game” by default…I believe she at least relizes that and is correct about having the content or else.

    As far as Google’s ability to accurately rank pages…they’re good enough,but I have done searches where the top listing didn’t have much to do with the search except for the keyword(s) showing in the text occasionally.

    Even though I greatly understand evrything you’re saying Doug, I just wanted to be fair to Christina -I don’t think she’s a total idiota.

    • 4

      Ola William,

      Perhaps that’s the problem, William. Christina isn’t distinguishing each, she’s simply lumping the entire blogosphere together and saying that we’re the problem, not the solution.

      Here’s another blurb:

      There’s lots of talk within the tech community, especially the blogosphere about using SEO and how it’s GOOD for bloggers and doesn’t negatively affect readers/searchers/regular users. This is a lie.

      SEO isn’t good for readers and searchers? Really? It’s all a lie and blogs are negatively impacting search results? I get most of my assistance from blogs, not brochure sites… assistance with finding vendors, development, SEO, marketing, technology… rarely do I find better material outside the blogosphere.

      I believe blogs tend to be more open, honest and balanced than corporate websites. That’s why people pay so much attention to them – and in turn – Google ranks them high. Companies don’t like this… in fact, they despise it because it may force them to open up and begin to blog themselves.

      Media used to think the same thing, always knocking the blogosphere and blaming all their online woes on bloggers. (Just as they blamed classifieds dying on eBay and Craigslist). At least Mass Media got smart, though, and they are now blogging!

      It’s all about supply and demand. I think Christina has it all wrong because people are demanding this type of content. Bloggers aren’t the problem. Ignorance is.

      PS: I don’t think Christina is an ‘idiot’, either. I just think she doesn’t have a solid grasp of the nature of search, online behavior, and how to properly leverage it. I know a lot of folks like Christina!

  3. 5

    As with everything, there’s a fine line between what’s good and what’s not so good (bad). I guess it is up to everyone themselves to make that distinction, but in regards the blogosphere it’s hard these days to get something happening without at least implementing some advanced seo strategies. If you read Matt’s blog on this you see statements as “you shouldn’t do this or that but if you are then…” – lol 🙂

  4. 6

    This indeed is somewhat like a “game” in that we all have to sort play “catch-up” with the latest trends…but this is the case with calquera Negocio.

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