GoDaddy: Deixando atrás as tetas e dando patadas

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I hated GoDaddy. I truly did. I couldn't believe a brand could spend millions of dollars escote intermitente e seguir construíndo tanto negocio. Foi unha labazada para os comerciantes que traballaron duro para manter as súas marcas relevantes, transparentes, profesionais e útiles para o seu público. Era a saída máis fácil ... e parecía funcionar. Aconsellei a todos os meus clientes que utilizasen outros servizos e se mantivesen afastados.

Con todo, co paso do tempo, cada vez son máis os nosos clientes foron usando GoDaddy. E non só estaban a usar o servizo, tamén mo dicían que bo servizo ao cliente da empresa en realidade era. Así, por un lado había unha empresa que se preocupaba polos seus clientes e os servizos que prestaba ... e polo outro había unha campaña de publicidade e marca que era xuvenil e de cabeza baleira.

Pero a marea está a virar. Amigo Christopher Carfi (who has joined GoDaddy's team) put me in touch with their Senior Director of Public Relations, Susie Penner and I subsequently had an incredible conversation with Chief Communications Officer, Karen Tillman. That's right… a Susie e unha Karen leading the new communications! Karen isn't the only female in senior leadership. Blake Irving, GoDaddy's new CEO appointed in late 2012 has been making many changes at the company that are advancing the brand… and now GoDaddy prepárase para a súa saída a bolsa.

GoDaddy's advertising is changing as well! They released this SuperBowl advertisement which provides a totally different brand and message to the public, GoDaddy is helping people turn their dreams into business:

Con servizos incribles - desde Dominios, Aloxamento, Aloxamento de WordPress xestionado, Certificados SSL, Aloxamento de Microsoft Office 365, Contabilidade en liña, A Website Builder, Ecommerce Programas de busca local… GoDaddy absolutely has the most affordable tools available to small businesses. Matched with their great service and I'm confident they're moving in the right direction.

Mentres que o publicidade is behind them, that doesn't mean GoDaddy has gone soft! Check out O manifesto de GoDaddy de Kick Ass:

Congratulations, GoDaddy! I think you're already kicking ass.

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