Revisión do blog: Dave Woodson, consultor de redes sociais

visitante do blog

davewoodsonDave Woodson é un consultor e tecnólogos en redes sociais que axuda ás empresas coa súa presenza en liña. Dave fixo unha boa revisión do libro de blogs escribímolo e puxémolo en Barnes and Noble. Como se prometera, estamos a facer unha revisión do seu blogue para proporcionar algúns comentarios construtivos para melloralo. Aquí vai:

  • Non se nota inmediatamente o que o propósito do teu blog é para un novo visitante. Tiven que ir a About para realmente comprobar o que estabas a bloguear. Recoméndovos poñer unha liña lateral ou unha nota na barra lateral dereita que explique o propósito do seu blog.
  • Xa que axudas ás empresas con redes e tecnoloxía sociais, recomendaríache un bo traballo chamada á acción (CTA) na parte superior dereita da barra lateral en cada páxina para informar á xente que está dispoñible para alugar. Ese CTA debería reenviar un individuo a páxina de destino que ten un formulario de contacto e algunha información adicional sobre os clientes e servizos que fornece.
  • Tes un bo encabezado e logotipo ... colle o logotipo e configura unha icona para o teu blog. Aquí tes unha publicación sobre como facer un favicón.
  • Súa robots.txt o ficheiro está na raíz do seu dominio e ten a situación sitemap.xml listada - ¡é incrible! Editaría o ficheiro e non permitiría o tráfico a ningún directorio ou ficheiro / wp- * - isto impedirá que os motores de busca indexen os seus directorios administrativos.
  • A túa ruta URL (enlace permanente) é estraña; parece que hai un número de publicación en liña. Non creo que che estea a facer dano, pero é un pouco peculiar. Dado que non estás na posición alta en ningún resultado de busca (eu uso Semrush para verificar), podería sacalo, parece un pouco spam. Podes usar regras de htaccess para cambiar o enlace permanente. O meu favorito é /% nome% /. A estrutura de URL non ten tanto impacto como antes, pero quen sabe cando volverá!
  • O deseño do teu blog é incrible: é moi claro e fácil de ver todo. Gústame a túa barra Apture na parte superior, realmente reduce a desorde adicional na páxina.
  • Gustaríame que houbese un gran de ti na cabeceira. A xente precisa saber quen é Dave e unha foto estupenda proporcionará ese toque persoal que xerará confianza e lle fará recoñecer ás persoas que entran no seu blog. Teño a miña foto en todas partes, incluso na miña tarxetas de visita. Cando alguén colle a miña tarxeta unhas semanas despois, recordará quen era. Non o fago só porque creo que son fermosa;).
  • As túas publicacións están ben escritas con gran espazo entre parágrafos e uso efectivo das listas. As listas son moi eficaces cando se escriben xa que a xente pode escanealas facilmente. Anímovos a aumentar un pouco o tamaño da súa letra e empregar palabras en negra e cursiva nas palabras clave que desexe dirixir a casa co seu contido.
  • "Social Media & Tech" é unha frase de palabras clave moi, moi ampla e competitiva no título do teu blog. Hai un nicho ao que poidas dirixir que sexa estreito e un pouco máis longo? Ao orientar palabras clave de cola longa, pode adquirir tráfico relevante rapidamente a partir das buscas. Un destes termos é empregando as redes sociais para empresas. Só recibe unhas 30 buscas ao mes, pero son 30 novos visitantes ao seu sitio cada mes.
  • Vai un pouco pola borda compartindo ligazóns. Sinceramente, non vin ningún destes traballos para ningunha empresa aparte do botón de retweet de Twitter (que xa tes) e Botón Gústame de Facebook.
  • A ligazón ao seu páxina de contacto está enterrado no seu menú de navegación. A información de contacto, como un número de teléfono, enderezo ou páxina de contacto asociada cun formulario, debería ser fácil de atopar en todos os blogs. A xente non toma o tempo de remexer polo sitio ... se non te atopan, marchan. Animo a algunhas empresas a que poñan esa información en cada cabeceira e pé de páxina.

A maior oportunidade que vexo para ti é utilizar o teu blog de forma tópica e xeográfica para atraer novas empresas. Centrándote na túa rexión e destacando como consultor de redes sociais alí, podes aproveitar as buscas na rexión de empresas que buscan a túa axuda. Non obstante, debes asegurarte de que tes páxinas de destino e chamadas á acción efectivas para que poidan conectarse facilmente contigo.

Grazas pola oportunidade de revisar o teu sitio. E moitas grazas pola crítica do noso libro.

10 Comentarios

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    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

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    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

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    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

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    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

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    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

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    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

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    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

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