Cinco preguntas sobre estratexias de optimización de contido

iStock_content.jpgOff and on I notice that some social media pundits telling companies it doesn't matter onde participan nas redes sociais, só que realmente do. Outros argumentan o desenvolvemento dun estratexia de redes sociais antes de comezar nunca.

Hai cinco preguntas que debes facerche ao crear contido na web:

  1. Onde se debe colocar o contido? – the platform that you're placing the content on should be optimized for the target audience you wish to reach. If you're trying to reach search engine users, be sure to utilize a platform that's optimized for search engines. If you're trying to reach business-to-business users, be sure to focus on networks that cater to businesses. If you're looking to provide high quality video, put it on a platform that can serve it.
  2. Como se debe colocar o contido? – content is there to drive traffic, and ultimately, business for your company. Placing your content with strong calls-to-action that are relevant to driving sales is important. If you're writing a tweet and want to be retweeted, leave room beyond the 140 characters for more recipients or comments.
  3. Que contido se debe colocar? - o contido que se supón que atrae viralmente o tráfico pode ter que ser máis nervioso que o contido que só coincide con palabras clave para a adquisición de motores de busca. O contido dun libro electrónico debe ser menos conversacional e máis estruturado. O contido dun blog debe incluírse con viñetas, incluír unha imaxe representativa e un estilo de escritura conversacional.
  4. Cando se debe colocar o contido? - Se o seu obxectivo é atraer a xente a un evento, planifique aumentar o contido antes, durante e despois do evento para promocionalo. Se o teu obxectivo é un público empresarial, publícao entre semana. Saber cando publicar contido pode aumentar as túas conversións.
  5. Con que frecuencia debería colocar o contido? – at times, repeating the message can increase overall conversions. Sometimes writing once a month on a specific topic can lead to improved acquisition rates rather than simply writing it once and stopping. Don't be afraid to repeat yourself. Returning visitors forget (or need a reminder) and new visitors may not have seen the message before.

Dumping content out on the web without a strategy may get you some results but won't optimize and fully leverage the work that you're doing. It's difficult enough to develop content that makes an impact – be sure to answer some questions on the content you're writing instead of just dumping it.

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