There are sometimes when I read specific findings on demographic or geographic groups that I groan a little. I'm not saying that this report that NewsCred isn't important for marketers to keep in mind, but I do believe that we often tend to generalize with data and sometimes come to conclusions that aren't accurate.
I often ask someone, would you rather reach 10,000 people with a 1% response rate or 500 people with a 25% response rate? In case you're struggling with the math – the latter will result in 25 more respondents. So, sometimes it's not going where the average… sometimes you have to go deeper where the niches are.
De feito, con respecto aos millennials, incluso podería argumentar que chegar máis could be counterproductive. The data from this survey shows that they don't wish to be sold… so why would you maximize your reach to sell them across all of these social mediums and strategies? I still may recommend social media as a medium, but the strategy will differ completely based upon the segments I'm seeking to engage with.
Why do brands care about millennials? By 2020, millennials will total more than $1.4 trillion in spending power. For brands, that means that if you are not reaching millennials, you are not keeping pace with the future. Content drives brand connections, but if your content is completely failing to engage your target audience, than what is the point? 62% of millennials feel that online content makes them feel more connected and loyal to a brand, but only 32% find today's brand communications helpful.
NewsCred ofrece os seguintes consellos para resoar cos millennials:
- Adapta o contido ao exclusivo dos individuos intereses culturais.
- Asegúrate de que o contido é útil ou útil cara á resolución de problemas cotiáns dos millennials.
- Evite ser vendido ou autopromocional.
- Gárdao curto.
- Pretende ser provocativo e intelixente.
- Be divertido .
- Be auténtico.
- Non te quedes viralidade ou avais sociais só.
- Garantir personalización por prezo, localización, carreira, etc.
- Implementar formatos fáciles de usar dixerir e compartir.
Descargue para obter máis información sobre o uso de contido para comercializar a millennials, incluídos catro casos prácticos de marcas que o fan ben NewsCred's free Millennials guide hoxe!