#BlogIndiana: Jason Falls, Bloggers e os deuses de Google

blog indiana

Foi un gran comezo hoxe para Blog de Indianae Jason Cataratas comezaron a fluír os zumes minimizando a importancia da optimización de motores de busca, poñendo algunhas dúbidas sobre o ghostblogging e falando cos bloggers que está ben non seguir as regras. A nota clave de Jason foi moito máis profunda e exhaustiva ... pero estas son as cousas que quedaron na miña exploración.

Polo menos un dos meus amigos puido sentir a miña reacción ... e eu tiven dous ghostbloggers sentado detrás de min, así que estou seguro de que sei o que pensaban.
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¿Creo que os blogueiros deben seguir as regras?

Estou de acordo ao 100% con Jason. Non hai regras. Sería como Alexander Graham Bell publicando un libro sobre como usar os teléfonos poucos anos despois de que os crease. A blogosfera aínda é nova e o que funciona para ti pode que non funcione para os demais. Os meus lectores xa saben como me sinto mentiras nas redes sociais e as regras son mentira.

Non temos regras ... o que si, sen embargo, é algo de experiencia co medio e recoñecer o que funciona e o que non funciona para que poidamos transmitir ese coñecemento para que outros o proben.

Os bloggers deberían ignorar a busca?

Chris Baggott case saíu do seu asento cando Jason suxeriu non preocuparse pola busca. Fixo unha pregunta igualmente suculenta: "¿Non lle fas mal á xente non ter o teu contido ... gran contido ... atopado na busca?". Claro que Jason non o pensou.

BTW: Este non foi un debate completo, só unha saudable discusión sobre estratexias de blogueo. Jason fixo un traballo fantástico e foi moi transparente por que non se preocupe pola busca. A pregunta de Chris foi unha das que realmente suscita un punto válido. Se hai buscadores que te buscan ... e non te poden atopar, ¿non é un problema?

¿É un problema para os motores de busca? Ou é o teu problema?

A miña resposta sería que é o teu problema. Google foi excesivamente xeneroso ofrecendo todas as ferramentas necesarias para que a xente comprenda como optimizar tanto o seu sitio como o seu contido. Google incluso nos proporciona os nosos rankings por palabra clave ou frase, e os volumes de busca destas palabras clave, recoñecendo que os que desexan competir nesta carreira precisan facer algúns axustes.

Odio xogar cos deuses de Google igual que calquera outra persoa. Gustaríame poder escribir contido atractivo e non ter que preocuparme por mencionar palabras clave, termos sinónimos e combinacións de palabras clave no meu contido. Non obstante, fago para que as persoas que busquen estas respostas as atopen no meu blogue. E atopalos fan!

social-media-explorer.png Todo se trata de potencial. ¿Fun Social Media Explorer? Si, por suposto. ¿Consigue Jason o compromiso de falar e falar do seu blog? Si, el fai. Pero Jason pode obter moito máis tráfico e novas consultas simplemente optimizando o contido do seu blog. Non recomendo falar de xeito antinatural, só colocar palabras clave e frases nas que ambos teñan sentido e atraian tráfico de busca. Sinxelo blogs para SEO.

Mire como funcionan os nosos blogs e atoparás que o meu blog ten un pouco máis de alcance ... pero Jason está moito máis comprometido a nivel nacional no espazo das redes sociais. É un excelente presentador (aínda estou aprendendo) e un orador entretido. El merece máis atención. Creo que ignorar a oportunidade está prexudicando o potencial do seu blog e tampouco se está a beneficiar dela.

NOTA: Enviei a Jason o meu novo libro electrónico sen custo. Espero que cambie de opinión. 🙂

O blogue fantasma é unha nobre profesión

Cando é a última vez que o teu xefe obtivo unha promoción polo seu traballo? Sentaches de brazos cruzados mentres subían pola escaleira? Ou molestouche un pouco que axudases a poñelos alí? Iso é o que Ghostbloggers do. Ghostblogging non é unha palabra sucia nin é unha profesión sucia, é incrible. Un gran ghostblogger investiga a fonte e escribe con precisión as publicacións en nome deles.

Creo que teño unha cabeza demasiado grande para facelo. Quero crédito onde se debe o crédito!

É falso? ¿É transparente? ¡Non o creo! Se me sentaba e fixera unha entrevista contigo e escribía todas as túas respostas, pero o escribín elocuentemente e de xeito entretido, ¿fai que sexa menos persoa? Hai algúns nomes GRANDES no mundo dos blogs que non escriben a súa propia xente. ¡Odio darche as novas!

Sempre que a premisa desas publicacións do blogue sexa a túa mensaxe, por que lle importaría a alguén que alguén o escribise? Sabías que O discurso de investidura de Obama foi escrito por un rapaz branco de 27 anos en Starbucks? ¿Cambia iso a túa opinión sobre Obama? É falso? ¿Non era transparente?

Non o creo ... Pensei que era un discurso incrible e non dubido que Obama quería dicir cada palabra que dicía.

7 Comentarios

  1. 1

    Nice extension of the friendly discussion and debate that was spurred by Jason Falls at #blogindiana this morning. My ongoing conundrum though is that I still agree with you, Jason and Chris. I believe it goes back to breaking the rules. If Jason doesn't care about search and that's working for him, so be it. If he doesn't care about who's not finding him, if it's not a malicious apathy, so be it. If other bloggers, including yourself, Chris, myself or my clients want to capitalize on the power of blogging for SEO, game on. Keep the discussion flowing, I love learning from the conversation and those participating in it.

  2. 2

    Doug, very reasonable and said well. I'm sure Jason will see the error of his ways with such thoughtful persuasion. He might be thinking of the grossest examples when it comes to blogging for SEO and ghostblogging. We'd probably agree with him. It's like comparing an effective, provocative or entertaining, television commercial with those by Peter Francis you-know-who or "apply directly to forehead." We gots to have smart marketing.

  3. 3

    Two quick historical notes…while Bell didn't write a book on how to use the phone, a consent agreement was reached between his company and Western Union that it could not be used for telegraphy. That's all it was good for until Thomas Edison invented the carbon button transmitter(microphone) that made long-distance speech practical. And speaking of presidential speeches, Edison learned a bit about manipulating the press after completely re-wording President Andrew Johnson's September 11, 1866 speech for the Associated Press. As long as ghostbloggers make their boss look better than they actually are, the boss won't complain.

  4. 4

    Talk about Information Overload! lol.
    Have been intrigued with readings on President Andrew Johnson's and often couldn't get to sleep while continuing to ponder the merits of his public speaking ability. TY Mike, I never plugged in the possibility thinking of Thomas Alva being behind Johnson's presumed oratorical eloquence.
    Jumping forward to today's subject; shouldn't we imagine most all notables outsourced a good amount of their public messages in some fashion? We now have been informed ghostwriting existed in the first President Johnson's era but who knows exactly when the craft was born.
    I leave that question to you with a question of my own…who is the real author(s) of The Bible. Doesn't appear to me to have been God or Jesus yet we accept it as "God's Word." Those maligned GHOSTWRITER"S IN THE SKY were even at work 2,000 years ago!
    I likely will not fall asleep easily tonight as I have already begun the wondering as to whether Karr pays ghostwriter's as well as God paid his lol.

  5. 5
  6. 6

    Great post Doug. I've been thinking about this issue for a long time now. In fact I wrote a post the other day about the relationship between social and search importance.

    I wasn't at blog Indiana, so I have no frame of reference for this particular conversation. I think search visibility is really really important. My thought is that there are 3 critical factors in gaining search visibility, as it relates to blogging.

    The first is content. When my blog got to over 100 posts I started winning lots of searches for various terms. I can only image how many searches you would win with over a thousand!

    The second is internal optimization. I think it's extremely important to make sure that your URL permalinks, title tags, header tags, and overall content contain your keywords so that your posts can be found on Google. I find that this is pretty easy to do if you understand the basic fundamentals.

    The third most important factor is links, and I have to believe that building your brand on social media sites is by FAR the easiest way to get people to link to you.

    So do I agree with Jason? Yes and no.

    It makes no sense to me to completely ignore the internal optimization of your site. Why WOULDN'T you want Google to find you?!

    But, I do think that it makes a lot more sense to focus more energy on your social presence, gaining respect from fellow bloggers, gaining authority through links, which by-the-way will help your search optimization in the long run.

    What gets me upset is when people act like the only reason you should blog is to win searches. I just have to believe that it is SO important to put a heavy focus on your social strategy. If you blog a lot using your keywords you're going to win lots of searches anyway.

    Now, is Ghostblogging a noble profession? Sure! Is is scalable? No, not unless you're managing a ghostblogging agency. If you're the blogger, you can only do so much work and therefore you can only make so much money.

  7. 7

    Great post Doug. I've been thinking about this issue for a long time now. In fact I wrote a post the other day about the relationship between social and search importance.

    I wasn't at blog Indiana, so I have no frame of reference for this particular conversation. I think search visibility is really really important. My thought is that there are 3 critical factors in gaining search visibility, as it relates to blogging.

    The first is content. When my blog got to over 100 posts I started winning lots of searches for various terms. I can only image how many searches you would win with over a thousand!

    The second is internal optimization. I think it's extremely important to make sure that your URL permalinks, title tags, header tags, and overall content contain your keywords so that your posts can be found on Google. I find that this is pretty easy to do if you understand the basic fundamentals.

    The third most important factor is links, and I have to believe that building your brand on social media sites is by FAR the easiest way to get people to link to you.

    So do I agree with Jason? Yes and no.

    It makes no sense to me to completely ignore the internal optimization of your site. Why WOULDN'T you want Google to find you?!

    But, I do think that it makes a lot more sense to focus more energy on your social presence, gaining respect from fellow bloggers, gaining authority through links, which by-the-way will help your search optimization in the long run.

    What gets me upset is when people act like the only reason you should blog is to win searches. I just have to believe that it is SO important to put a heavy focus on your social strategy. If you blog a lot using your keywords you're going to win lots of searches anyway.

    Now, is Ghostblogging a noble profession? Sure! Is is scalable? No, not unless you're managing a ghostblogging agency. If you're the blogger, you can only do so much work and therefore you can only make so much money.

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