Non estarás blogueando para sempre

Cando falo con xente sobre blogs, moitos me preguntan se o blog está aquí para quedarse.

Nope.

Preguntar a alguén se os blogs estarán aquí para sempre é como preguntarlle aos rapaces que estaban imprimindo os seus xornais coa prensa de Gutenberg. Do mesmo xeito que a prensa gratuíta, os blogs evolucionarán coa tecnoloxía, compraranse blogueiros con seguidores enormes e os blogs integraranse e integraranse con outros medios de comunicación.

Os blogs están a converterse rapidamente o medium and strategy for corporations, but it won't take long before it's swollen ego shrinks back to ‘just another communication method' that's up there with signage, location, email, web sites, and social media interaction.

Talented bloggers will be depended upon to help companies move the needle. The next few years will be great for bloggers, who will continue to be swept up by larger organizations either on a consulting or full-time basis. That's good to hear, isn't it? It means this whole thing has been worth it – honesty and transparency lata traerlle éxito.

1938 lorenNesa nota, parabéns a Loren Feldman, un blogueiro de éxito que estará escribindo e vídeos para c | net.

Side note: While I cringe at Loren's raspy, cussing, in-your-face, East Coast rants… or uncomfortably watch him vlogging in bed – I'm in awe of both his transparency and his success. He shows that you can be honest, be yourself, be opinionated, and still be successful.

Where's Blogging Going?

There will be something new to blogging in the future, just as with newspapers… but it won't take a hundred and fifty years. My vision of a blogger of the future may involve a speech-to-text voice recognition that's passed through a grammatical filter, with smart algorithms that organize the content, and auto-generated interactive ‘views' into related subject matter available over the web.

Corporate Blogging in the future will probably fall back into the Marketing, even though we're fighting like hell to keep it out of there today. The reason we fight it now is because Marketing awards are usually given for perfection, beauty and finesse – not results, reality and transparency. Bloggers and blogging don't fit into the seasoned Marketing Executive's cubicle farm.

Unha vez que as empresas se dan conta do seu éxito atribúese á eficacia coa que se comunican e fomentan as relacións cos seus clientes e clientes potenciais, os departamentos de mercadotecnia comezarán a apreciar a alguén que ten as pelotas para entrar nun blog e contalo como é. Cando o fagan, a mercadotecnia cambiará e as empresas serán mellores para iso.

When it's a mainstream factor in corporations, it's going to change life for the independent blogger like me. Companies will seek out those with a following, who can write well, and pull them into their bag of goodies. If I were running HP, Dell, IBM or Cisco, I'd be padding my web presence with bloggers today – before they're all gone tomorrow.

When everyone is blogging, we'll either get promoted to someone else's spotlight or fade into obscurity. Don't get comfortable, we won't be here for long.

2 Comentarios

  1. 1

    Ah, como me gustaría que o blogue puidese continuar para sempre. Pero se tivese que emitir un desexo realista, só espero que se manteña entre 5 e 10 anos máis. Aínda non atopei o éxito que quero para min neste campo, aínda que teño que recoñecer que non teño o tempo suficiente para facer un intento (blogueo) por mor doutros esforzos. Aínda así, quero ter éxito, incluso moderado, nos meus blogs persoais, así como nos que desexo gañar considerablemente.

  2. 2

    Creo que se producirán cambios a medida que evolucione a tecnoloxía, teremos diferentes ferramentas para facer o noso traballo e con iso as cousas tomarán unha dirección diferente. Un exemplo son os PC ultra portátiles, todos podemos ter un deses e con isto dedicámonos a bloguear con máis frecuencia desde todas partes (quizais iso xa estea a ocorrer).

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