A característica máis importante do teu blog corporativo

golpeador de portas

Golpeador de portasEsta noite paseino moi ben Confluence, un evento de rede de Indianápolis, onde reunimos un equipo para falar sobre o Do's and Don'ts of Corporate Blogging. A min acompañáronme outros compañeiros da industria Rhoda Israelov, Rodger Johnson, Kyle Lacy e Kevin Hood.

There were minor differences in agreement over command and control of a corporate blog, but I believe all of us overwhelmingly agreed that blogging, as a medium, is becoming a strategy that's every bit as important (and perhaps more profitable) than office email. Those are my words – not those of the panel.

Anfitrión Erik Deckers pechou a conversa cunha pregunta:

What's the one key piece of advice that everyone should remember when starting their corporate blog?

Pechando o panel, estou de acordo cos demais que todo comeza cunha excelente investigación de palabras clave, contido fantástico, escribindo sobre os teus clientes e sendo honesto e transparente. Todas as respostas foron de primeira orde, así que aproveitei para pechar simplemente recordándolle a todos que ten que haber un xeito simple e visible. camiño cara ao compromiso no blogue.

I can't tell you how many times I visit a blog and am interested in meeting the blogger behind it, or even buying the product or service, but there's nothing obvious on the page that points me in the right direction. Every business blog should have a name, contact form, phone number, address – as well as a few well-designed calls to action that afford the opportunity to register and get in touch with the company.

There's even some sen confirmar discusións na web que Google mesmo recolle en sitios que listan o seu enderezo postal no seu sitio. Coa confianza de orientación de Google cada vez máis, é lóxico que se poida confiar nun sitio cunha dirección válida por encima dun.

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