Mentres seguimos traballando para aumentar o tráfico o último ano, unha das áreas nas que fixamos unha boa ollada foi a hora do día que publicabamos publicacións no blog. Un erro que comete moita xente é simplemente mirar o tráfico por horas e utilizalo como guía.
O problema é que se ve tráfico por hora no seu analítica only displays the traffic in your timezone, and not the zone of the viewer. When we broke out our traffic by time zone, we found that our most important spike in traffic was first thing in the morning. As a result, if we're publishing at 9AM EST, we're already late. If you're site or blog is in the Central, Pacific or other time zones… you'll want to schedule a post to hit at 7:30AM to 8AM EST to drive the most traffic and social sharing.
Likewise, as we look to publish a post in the afternoon, we need to ensure that we don't do it after 5PM EST, or else many people won't see the post until the next day. If we were going to publish 3 posts in a day, we'd want to publish them earlier rather than later to increase the exposure of our content. If you're in the Pacific timezone, you'll want to publish between 4:30AM PST and 2PM PST! So… you best learn how to schedule posts unless you want to lose some sleep!