7 preguntas para facer á súa axencia antes de asinar

7 claves para levar do noso seminario web sobre tácticas de creación de contidos

Encántanos traballar con outras axencias. A nosa experiencia en optimización de motores de busca e estratexias de contido foi un recurso para todos os socios da nosa axencia e seguimos crecendo esa parte do noso negocio. Traballamos con moita xente de gran desenvolvemento, deseño e relacións públicas e o que temos en común con todos eles é a procura de resultados empresariais.

Without business results, your agency simply doesn't matter. An optimized site that can't convert is useless. A beautiful site that can't be found is useless. Research, design and writing you pay heavily for that you can't repurpose is useless (beyond the initial publication).

We're continuously shocked at the number of clients that come to us that have spent virtually all of their budget but aren't realizing results. The expectation for us is to take whatever funds are left and try to get results with it. At times, we simply can't make it work.

That's why our business model is a bit unique in the industry. We charge flat fee engagements and then work to results. Most of our clients are spending the cost of a single employee, but have our team and all of our partners working to ensure measureable business results are attained.

Before you sign your next contract with an agency, we'd encourage you to ask the following questions:

  1. Con que outros clientes traballaron na súa industria? You may think I'm asking about conflicts that could arise, but that's not the only reason. Our axencia continues to have incredible success with marketing technology related companies but we've fallen flat with some B2C product companies. For that reason, we focus on one segment and anyone who wants to work with us outside that segment is well-informed to ensure we can meet their expectations.
  2. Quen é o propietario dos ficheiros fonte? Este é a miúdo o maior problema co que nos atopamos. A axencia deseñará o que precise, pero manterá a propiedade e o control de todos os ficheiros orixe. ¿Queres reutilizar o traballo? Ten que preguntar á axencia. ¿Queres deixar a axencia? Entón tes que comezar de novo. Moi frustrante. Facer refén ao teu cliente non é como fas medrar o teu negocio.
  3. What happens when it doesn't work? Every agency promotes the great work they do but they don't often speak to the failures. We've had our share as well. The question is what happens next. If you're working on a retainer, you may have to pay all over again with the current agency or a new one to try to get what you need. We work flat fee so that the pressure is on us to deliver. And in a worst-case scenario, our clients also know how we end our engagements before they ever sign (we do a full turnover of strategy, reporting, documentation, and assets).
  4. What's included, what's extra? I'm blown away by how many companies launch sites or strategies only to find out that the project isn't optimized for search or mobile. When challenged, the agency responds, “You didn't ask for that.” Huh? Are you serious? If your agency is looking out for your clients, you're going to insist on doing everything to maximize business results.
  5. Como xestionamos a propiedade? It's okay if you have an agency buying domains, hosting, themes, or stock photography… but who owns them? There's nothing worse than an agency getting unresponsive and walking off with your domain (yes, it still happens). Be sure that you have an ironclad agreement in place that any ownership is yours. It's why we often get a credit card from our clients and buy services in their name. Having a group email address where you can add/remove your agency is a great way to manage those accounts where you'll never lose them.
  6. Que ferramentas están a empregar? Even though we've privately whitelabeled some platforms for our clients, we still are open and honest with them on the tools we're using. The advantage of being an agency is that we can purchase enterprise licenses on software that we use for several clients. Alone, our clients wouldn't be able to afford them but collectively we can provide them access. This not only provides our clients with an understanding of the value we're brining, it also let's them see for themselves the quality and reputation of the tools we're using.
  7. Como máis poden axudarche? Alright – I've been negative so far so let's get positive. You'd be amazed sometimes at the wide array of talent and projects under an agency's belt. It's our own fault, but sometimes we find out our existing client just hired another resource for work that we could have completed for them. There's nothing more frustrating! Make sure you're communicating with your agencies on the great work they're getting done and some of the other areas of focus they have expertise. Since you already have a relationship, adding on other services and projects is often much easier than starting fresh with a new resource.

Compartimos unha divertida infografía ás veces relacións abusivas cos clientes that agencies get into. But the abuse can happen on both ends of any relationship and it's imperative that you don't get abused by your agency. Not only can your strategies suffer, but you could lose your budget as well.

I suppose this could all be summed up in one question. Is your agency working to ensure your business results or theirs? We believe when our clients benefit, so do we… so that's always our priority.

Un comentario

  1. 1

    Entón son as dúas da mañá Acción de Grazas e non. Non pasei toda a noite enviando correos electrónicos a todos os que agradezo aínda que fago isto en oración. Aínda estou limpando o correo electrónico como unha banda de 2 home que constrúe unha organización sen ánimo de lucro cun sitio web, esperamos que se lanza a principios deste novo ano. O meu comentario aquí a Doug é un agradecemento público, a súa publicación actual reflicte a integridade, o código ético e a transparencia que me atraeron por primeira vez varios anos cando ambos apoiamos activamente "Smaller Indiana" antes do ascenso de Facebook. A xubilación anticipada forzada e a recuperación dun ataque cardíaco dirixíronme ao meu último capítulo con Deus, a miña alma xemel creadora habanesa xubilada de 1 libras, a Seguridade Social e un ordenador con máis quilometraxe que a miña recollida. Son o nerd proverbial, pero logo aprendín que eBay non sería unha nova carreira, pero as experiencias na vida déronme gusto polo comercio electrónico, ao igual que dirixir de novo unha Cámara de Comercio e traballar con empresarios, pero limitado a só de propiedade independente e con sede en Indiana. A medida que o meu proxecto se converteu nunha paixón tamén o fixeron o meu gusto e respecto Douglas Karr a través das súas publicacións nas redes sociais, así como dos seus blogs. Non sabe como a súa experiencia profesional non lle atraeu tanto como Doug a persoa. Irónico de que un nerd completo de informática atope tal parentesco cun acertado e aclamado Geeker, alguén que a miúdo pensas que foi un amigo e mentor de toda a vida mentres se decatou cara a cara só ocorreu dúas veces nestes anos. Si, está en carne coma o atopo en liña cos seus blogs e personaxes nas redes sociais, polo que non é necesario velo máis a miúdo para estar seguro de que é o verdadeiro negocio. Compartimos moitos me gusta e me gusta, pero ás veces discreparamos abertamente; (Lembre que son un confesado sen coñecemento do propietario dun ordenador, polo que non é un barómetro xusto), pero os nosos puntos de vista relixiosos, morais, sociais, culturais e políticos adoitan estar estreitamente aliñados e forman a confianza para aceptar as súas opinións e orientacións profesionais. É Acción de Grazas e ver de novo esta transparencia no blog traeme a compartir un anaquiño de grazas persoais para e para vostede.

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