2013 Marketing dixital Pulse Study

comerciantes abrumados

We're getting crushed. Lack of expertise and training, misaligned organizational structures and processes, and ingrained legacy practices are crippling marketers nowadays. The tools and technologies are evolving and emerging every single week – but it's not enough. This is a key reason why we started DK New Media... os nosos clientes simplemente precisan o impulso para axudalos a avanzar e aplicar de forma máis eficaz o seu orzamento de mercadotecnia entre estratexias.

As ideas deste artigo procederon da experiencia directa traballando con xestores de marcas e comerciantes, unha enquisa cuantitativa a case 200 líderes de mercadotecnia (Marcas Finch e Netplus Digital Pulse Study, August 2013), and a series of interviews with the people who work in this space day in and day out. The findings clearly demonstrated that it's time for marketers to stop pretending everything is under control. The success or failure of their brands depends on it.

Con que loita o teu equipo? Como está a superar estes retos? Lea o artigo de Netplus para coñecer as súas resolucións.

NetPlus-Marketers-Enquisa

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